A four-year partnership that evolved from Amazon SEO and content support into performance-focused advertising management across key European markets.
| 4 YEARS Long-term partnership | MULTI-MILLION € Advertising-attributed sales | SIX-FIGURE Annual advertising investment | LOW SINGLE-DIGIT ACoS performance |
Client Overview
Our client is a global technology brand with an established presence across Europe. The European marketing team wanted to strengthen its Amazon capabilities but initially lacked a clear internal framework for Amazon SEO, content development and advertising management.
Our partnership lasted four years and gradually evolved as the client’s internal Amazon capabilities matured.
The Challenge
At the beginning of the partnership, the immediate challenge was to establish a repeatable Amazon content and SEO process across multiple European markets.
As the programme developed, the client’s requirements changed. Content production gradually shifted toward the internal team, while advertising investment increased and performance targets became a larger part of our responsibility.
The challenge was therefore not only to execute Amazon activity, but to help the client’s team build capability while continuing to deliver against demanding commercial targets.
Building the Amazon Foundation
During the first stage of the partnership, we supported Amazon SEO, product content and listing development across key European marketplaces.
We created structured content templates and repeatable workflows that could be applied across product categories and markets. At peak periods, the programme required high-volume content production across multiple marketplaces while maintaining consistency in SEO structure, product messaging and localisation quality.
Over time, the client’s internal marketing teams increasingly adopted these frameworks and became capable of producing more of the content independently.
From Content Support to Performance Management
As internal content capability grew, our role shifted increasingly toward Amazon Advertising and performance management.
Advertising investment expanded, while the client continued to set clear annual performance targets. Campaign strategy and budget allocation were managed across key European marketplaces, with performance continuously optimised according to product priorities, market opportunity and commercial objectives.
The account generated multi-million-euro advertising-attributed sales while maintaining low single-digit ACoS performance. Annual advertising investment reached six-figure scale.
Long-Term Performance
The partnership consistently achieved the client’s annual performance targets throughout the four-year engagement.
This was particularly important because the relationship evolved rather than remaining fixed: the client became more self-sufficient in content production, while our responsibilities shifted toward higher-value performance management and advertising optimisation.
The result was a partnership model in which knowledge transfer and internal capability building did not reduce performance responsibility — they allowed the collaboration to move toward more strategic and commercially focused work.
The Result
Over four years, the engagement developed from hands-on Amazon enablement into performance-focused advertising management across major European markets.
The project demonstrates that long-term agency value does not need to depend on keeping every operational task external. By helping the client build internal Amazon capability while continuing to manage significant advertising investment and deliver strong efficiency, the partnership evolved alongside the client’s own organisation.
Across the engagement, annual performance targets were consistently achieved while advertising operated at six-figure annual investment and multi-million-euro attributed-sales scale.
Key Services
Amazon Strategy • SEO & Content • Advertising • Localisation • Team Enablement • Performance Management • EU Markets
Website Tags
Advertising · SEO & Content · EU Markets